[Premium Reports]Advertising-based free streaming TV, FAST’s Future
Direct Media Lab, Korea's only entertainment news media outlet, delivers expert knowledge in the media and entertainment fields, including AI, metaverse streaming, and media tech. We provide in-depth analysis of the latest information in each field and support future services. Along with monthly media analysis, we also produce section-by-section opinions analyzing the latest information.
Free ad-supported streaming TV is the hottest media platform in broadcast media. It's not TV yet, but it's replacing TV.
The proliferation of FAST is due to its “TV-like convenience and YouTube-like variety.” Recently, legacy media have also entered the market. Legacy media are hoping to monetize their content and expand their audiences through the FAST marketplace.
This is the first report on the FAST market, including the size of the FAST market, audience analysis, domestic and international FAST market outlook, and analysis of operator strategies.
DirectMedia Lab is preparing a follow-up report on the current situation in Korea and overseas countries.
The difference from the reports released by the government or public institutions is that it analyzes the FAST market from a business perspective. If you are preparing to enter the FAST market, it is expected to be a must-have report to check the market before entering the business.
It is also expected to be helpful for those who work in the media and entertainment fields or those who are interested.
Thank you.
