미국 내 리테일 미디어 광고는 2019년 이후 급격히 성장하며 2023년 1,230억 달러(약 162조 원)에서 2029년 3,000억 달러 규모로 확대될 전망이라는 분석이 나왔다. 최근 디지털 미디어 환경에서 스트리밍과 온라인 커머스가 급부상하며 TV의 미래에 대한 회의론이 커지고 있다. 그러나 최근 시장 조사업체 옴디아(Omdia)에 따르면, TV는 사라지는 것이 아니라 오히려 더 큰 기회를 안고 디지털 시대에 맞게 진화하고 있다는 분석이 나왔다.
JioStar, India's largest media company, is fully executing its market leadership strategy in the Indian OTT market with the official launch of its streaming platform, JioHotstar.
On February 9, 2025(local time), Super Bowl LIX will be played between the Kansas City Chiefs and the Philadelphia Eagles at the Caesars Superdome in New Orleans, Louisiana, USA.
Amazon MX Player has announced its 2025 lineup in a major move to target the Indian streaming market. In October last year, Amazon India acquired Times Internet's MX Player and integrated it with Amazon miniTV to launch a new ad-supported free streaming service called 'Amazon MX Player'.
The Authors Guild, a US writers' association, has launched the Human Authored project in earnest.Human Authored is a system that certifies the authorship of a book without using AI, allowing readers to clearly identify the author of a book.
Netflix's localization strategy is shining, and locally produced content is captivating global viewers. Netflix is putting a lot of effort into producing original content that reflects the culture of specific countries and regions.
Drama Sabtu dan Minggu tvN “When the Stars Gossip” telah memasuki 10 besar peringkat global Netflix dan mulai mendapatkan popularitas.
