Sports, the biggest source of revenue for the U.S. TV industry, has begun its advance with streaming. They are moving their residence away from TV and streaming. The ecosystem of paid -TV, such as sports broadcasting rights contracts, sports broadcasting channel subscriptions, and sports channel cable TV packages, is also changing. Streaming service Max has entered live sports TV market. It has decided to stream sports games such as MLB on Max. Starting in February, it is also expected to charge additional charges.

There is no one is safe now. As seen in the Max, streaming services are also releasing 'sports broadcasting products' under pressure to make profits. Even if you subscribe to the streaming monthly subscription model, you have to pay a separate fee to watch sports streaming. Sports streaming has emerged as a new profit model.

streaming service specialized in sports game also exists in Korea, but no streaming services offer sports streaming package as a separate additional subscription (ADD-ON) yet. Coupang Play is leading subscribers through live sports, but it is not holy complete sports streaming service. In addition, there are no sports broadcasting products. However, it is expected that all possibilities will be open to streaming companies only when profits are raised with accumulated deficits. It is time for sports streaming package(plan) to be released in Korea.

미국 TV산업의 최대 수익원인 스포츠가 스트리밍으로 진격을 시작했다. TV를 떠나 스트리밍으로 주거지를 옮기고 있는 것이다. 스포츠 중계권 계약-스포츠 중계 채널 구독-스포츠 채널 케이블TV패키지 구성이라는 유료 방송의 수익 생태계에도 변화가 오고 있다.