2024/1 Broadcast Content Media Entertainment Technology Trends

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We have summarized the trends in the domestic and international streaming and content markets for the month of January.

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Introducing the January Streaming and Content Market Analysis Report published by DirectMediaLab.

This report encompasses the latest information on mergers and acquisitions (M&A) among global streaming services, trends in the U.S. FAST channels, and in-depth analysis of movements within the OTT platforms in South Korea.

As we welcome the year 2024, the report provides insightful information on notable changes in the broadcasting and media industry, along with predictions for investments in the global content market. It aims to offer valuable insights to industry experts and those interested by providing a comprehensive overview of the landscape.


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KEY TABLE OF CONTENTS

Global

1. Getting started with Amazon Prime Advertising Products

2. Netflix Invests $5 billion in WWE

3. KOCOWA and "Fostering a Platform Befitting the Status of K-content"

4. Acceleration of Global M&As

5. The Correlation Between Sports and Streaming

6. FAST Market Trends for January

Korea(Domestic)

1. Tving to Launch Ad Tier

2. JTBC’s Family Entertainment Competition

3. South Korea’s Streaming Regulations in Full Swing

2024/1 Broadcast Content Media Entertainment Technology Trends
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