JioStar officially launches JioHotstar... Full implementation of market leadership strategy in the Indian OTT market

JioStar, India's largest media company, is fully executing its market leadership strategy in the Indian OTT market with the official launch of its streaming platform, JioHotstar.
Reliance Industries, an Indian traditional media company, merged with Disney in November 2024 to form India's largest media company, JioStar, which launched its streaming platform JioHotstar last Friday (February 14). This makes JioStar the largest OTT platform in India with over 500 million users, following the merger of Reliance Industries' Jiocinema and Disney's Disney+Hotstar.

The birth of JioHotstar

Last November, India's entertainment industry reached a new inflection point with the historic merger of Disney's Star India and Viacom18's Reliance. It was a merger between a traditional Indian media company and a global media company to pre-empt the Indian streaming market. In particular, the deal made Disney+Hotstar, the number one streaming service in India, the second largest shareholder.