FAST채널 폭스웨더의 전략 “케이블TV를 접수하라(Fox Weather's strategy for FAST: "Take over cable TV)

Fox Weather, which specializes in broadcasting weather and disaster information on its free, ad-supported streaming TV service FAST, is making a major push into cable TV. The company will provide weather content (Fox Weather First) to the morning newscast of FOX Business Network, a business channel that is part of the same Fox News Media group, every Wednesday at 5-6 a.m. ET.

Fox Weather has been airing weekend morning content on FBN since December after its launch in 2021. This time, it has expanded to weekday mornings.  The Fox Weather program will air each morning following FBN's "Mornings with Maria.

FoxWeather meteorologist Max Gordon will relocate to Los Angeles to serve as a reporter for Fox Business Network. The move is designed to strengthen the synergy between Fox Business Network and Fox Weather.

The announcement means that Fox Business Network will source all of its weather and weather-related content from FAST, Fox Weather. Fox News Media is using FAST to expand its media platforms. It aims to synergize FAST content with cable TV (Fox News channel) and terrestrial broadcasting (Fox stations).

무료 광고 기반 스트리밍 TV FAST로 날씨나 기상, 재해 정보를 전문 방송하는 폭스 웨더(Fox Weather)가 케이블TV에 본격 진출한다. 미국 시간 매주 수요일 같은 폭스 뉴스 미디어(Fox News Media) 그룹에 속해 있는 경제 채널 폭스 비즈니스(FOX Business Network ) 오전 뉴스에 기상 콘텐츠(Fox Weather First)을 공급하는 것이다.

폭스 웨더는 지난 2021년 설립 이후 12월부터 FBN을 통해 주말 아침 콘텐츠를 방송하고 있다. 이를 이번에는 평일 아침까지 확대했다.  폭스 웨더 프로그램은 매일 아침 FBN의 '마리아의 아침(Mornings with Maria)'에 이어 방송된다.