Amazon MX Player: The Rise of a Powerful Free Streaming Platform

Amazon MX Player has announced its 2025 lineup in a major move to target the Indian streaming market.
In October last year, Amazon India acquired Times Internet's MX Player and integrated it with Amazon miniTV to launch a new ad-supported free streaming (AVOD) service called 'Amazon MX Player'. Amazon revealed its ambition to lead the free streaming market in India by announcing its MX Player line-up for 2025 on January 31.