NAB는 글로벌이다. 세계 155개국 방송 콘텐츠 전문가 라스베이거스 집결(NAB is global. Broadcast content professionals from 155 countries gather in Las Vegas)

NAB, the world's largest broadcast, media and entertainment platform trade show, kicks off April 13 at the Las Vegas Convention Center (LVCC) in Las Vegas, Nevada, US.

In addition to workshops, seminars, and conferences, the show floor will be open from April 14-17 to showcase broadcast equipment companies, services, and platforms. The floor is divided into three parts: Create, Connect and Monetize. This year's main themes are AI, virtual production, and streaming (FAST), as the latest trends in the broadcast media industry are discussed.

As a global event, attendees come from all over the world to Las Vegas. According to NAB organizers, 155 countries will be represented at the NAB2024 show, including 10 national delegations from Korea, Europe, Oceania, the Middle East and more.

"The NAB Show, taking place April 13-17 at the Las Vegas Convention Center, has firmly established itself as a global destination for the broadcast, media and entertainment industries, bringing together dignitaries and delegates from six continents to discover cutting-edge technologies, forge strategic partnerships and shape the future of content creation," said NAB.

"We're thrilled to see increased participation from regions around the world and honored to have so many important international figures in attendance," said Chris Brown, NAB Senior Vice President and Director of Operations. "The NAB Show has always been a global gathering place for the media and entertainment industry, and the collaboration and knowledge sharing across all these markets is part of what makes it such a special experience."

The global broadcast market is rapidly expanding into streaming services, live events, movie stories, esports and gaming. Gaming revenues, in particular, are growing rapidly. According to PWC, the gaming market is expected to grow from $227 billion in 2023 to $312 billion in 2027. Ad revenue alone is expected to nearly double to $100 billion in 2025. (PWC). And the market for non-English-language content is huge. South Korea, Germany, and India are emerging as the new big three, with rapidly increasing investment in content for streaming services.

This year, more government officials than ever are visiting the show. This is to keep abreast of rapidly changing broadcasting trends and to understand new promotion and regulatory policies. Officials from the ministries of communications, information, culture, arts, broadcasting, and media, as well as national telecommunications and broadcasting commissions, chambers of commerce, and parliaments from South Korea, Brazil, Canada, Chile, Colombia, Croatia, Costa Rica, Indonesia, Kenya, Kuwait, Japan, Mongolia, Nepal, Nigeria, Oman, Saudi Arabia, Serbia, Sri Lanka, Trinidad and Tobago, Uganda, the United Kingdom, and the United Arab Emirates, among others, will be in Las Vegas to learn about the evolving broadcasting trends and explore promotional and regulatory policies.

Korea  ETRI will also showcase its core domestic technologies for next-generation broadcasting and media utilizing artificial intelligence (AI) at NAB. The technologies on display are ▲ automatic metadata generation and video search technology ▲ shot prediction and virtual shot generation technology ▲ ATSC (North America Telecommunications Standards Organization) 3.0 disaster information media service platform for the hearing and visual impaired ▲ ATSC 3.0-based tactile stereoscopic media service technology. ETRI is currently promoting international standards for the technology and securing the source technology for AI content generation.

글로벌 최대 방송, 미디어, 엔터테인먼트 플랫폼 전시회 NAB가 오는 4월 13일 미국 네바다 라스베이거스 컨벤션(LVCC)에서 개막한다. 워크숍, 각종 세미나, 컨퍼런스를 시작으로 방송 장비 기업과 서비스, 플랫폼 등이 소개되는 1층 전시회(Show floor)도 14일부터 17일까지 열린다. 플로어 전시장(Floor)은 크리에이트, 커넥트, 수익화 등 3개 파트로 나눠진다. 방송 미디어 산업 최신 트렌드가 논의되는 이 행사의 올해 메인 테마는 AI와 버추얼 프로덕션, 그리고 스트리밍(FAST)다.