YouTube, owned by Google, is the number one platform for video consumption, but it's growing beyond long-form video to become a "media platform" for short-form (<1 minute) video, podcasts, and even TV.


Google, for its part, is centering its media platform strategy on YouTube. In addition to announcing that it will discontinue Google Podcasts in 2024, the company is also bringing YouTube TV and live sports coverage (NLF) to YouTube. With 2.7 billion active users, YouTube has overtaken TV and is now on everyone's radar.


YouTube's ascendancy also means that every revenue model in the content business works there. YouTube ad revenue is skyrocketing, as well as subscription revenue (like Youtube music). YouTube is now competing with Netflix and TikTok, as well as US pay and free-to-air broadcasters like Comcast and ABC. YouTube is evolving into a "mega-media platform hub" where all content is consumed.

구글(Google)이 운영 중인 유튜브는 동영상 소비 1위 플랫폼이다. 그러나 이제 유튜브는 롱 폼 동영상을 넘어 숏츠(1분 미만) 동영상, 팟캐스트 심지어 TV를 소비하는 데 ‘미디어 플랫폼’으로도 성장하고 있다.